Sunday, February 4, 2007

Tens Ways To Better Search Engine Rankings

There are millions of web sites trying to get listed inthe top 20 spots of the major search engines. Thatamounts to a lot of competition! I say if you can'tget listed at the top, indirectly get to the top.

How do you do this? Look up the top 20 web siteson the major search engines under the keywords andphrases people would find your web site. The keywould be to then advertise on those web sites.

The most expensive way would be to buy ad spaceon those web sites. If you don't want to spend anymoney, you could use the ten strategies below.These strategies may not apply to every web site.

1. Participate on their discussion boards. You couldpost questions, answer other peoples questions, andjoin in on conversations. Just include your signaturefile and link at the end of your messages.

2. Ask the web site owner if they would like a freeebook to giveaway to their visitors. You could havethem link to your web site or include your ad in thefree ebook.

3. Submit content to their web site. You could writearticles for their web site and include your resourcebox and link at the end of the article. If they publishit, you'll indirectly be at the top of the search engines.

4. Write an excellent article review of their web site,products or services. Then publish the review on yourweb site. E-mail the web site owner and tell him orher about it. They may link to your web site so theirvisitors read it.

5. Ask the owner of the web site if they would wantto trade advertising. If you don't get as much trafficas they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with the web site.You both could promote each others products orservices together in one package deal. This means amention and link back to your web site.

7. Give the web site a testimonial for their product orservice. Include a little text link for your web site withthe testimonial. You never know; it could end up ontheir ad copy.

8. Post your advertisement on their free classified adsection on their web site. You want to be sure youhave an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page.You want to go back and post your link regularly soit stays towards the top.

10. Sign their guest books. You could leave a shortcompliment about their web site on their guest book.Just include your signature file and link at the end ofyour message.

Saturday, February 3, 2007

Be an SEOptimized Web Designer

Yes you can brag about your mad design skills and your flashy site effects, but are people actually visiting your site? No matter how amazing you site looks like but if nobody even know about it and you are the only one visiting your site, it'll just be like a Mosa Lisa inside your room.

Why is it important?

There are three basic things that every site needs to have, a good design (site layout), good functionality (programming) and good traffic (site visits). A site may look good without a need for it to be database driven or written in ASP/PHP. A site may have complete and working programming capabilities. But a site that is unknown to people not good for business.

All websites are designed / developed for one common purpose: to be known. Whether you are trying to sell something, make people join your cause, or just for plain showoff, you need people to visit your site.


What do you need to do?

Read books (download online or from a bookstore) about SEO. Aaron's book, the SEO Book is a very good book to start learning SEO. Article sites also have 'SEO' in their categories, you should read those as well (like this article you are reading now).

You should also join SEO forums and groups and take part in the conversations and take notes from tips and tricks people share on the boards.

Use SEO tools that are readily available online. There are a lot of tools out there but you can start by using the free ones first and if you think you can afford more advanced software and you already know the basics, it'll be a good investment.

Practice. Try out doing on page optimization, submit your site to directories and check your stats every now and then. Soon you will see people visiting your site from search engine results. You may soon realize that the more backlinks you build the more popular your site will be.

What happens next?

After weeks and months of practice, you will learn that SEO is not that hard as you think. All you need to know are the target keywords, a database of link submission sites and a lot of time and patience to submit to as many sites as possible.

Remember, your sites may look great, but if no one visits it, it"s practically worthless.

Thursday, February 1, 2007

Tips to Increase Ranking and Website Traffic

Here are some basic principles to be enforced to increase website traffic and search engine rankings.



Create a site with valuable content, products or services.

Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

Research and use the right keywords/phrases to attract your target customers.

Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

When selling products online, use simple payment and shipment methods to make your customer"s experience fast and easy.

When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

Don"t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Need help with sales letters? Visit http://www.ideas4rent.com/salesletter

Loading...