Effective Accessibility in Optimization

Search engine optimization is an easy accessible process for the people who are engaged in the activity of optimization. Optimizer of the search engine can access any number of activities relating to search engines. High accessibility is effective tool for major search engine optimization. Optimizer is the only person who knows that search engine optimization needs accessibility. When accessibility is properly performed to the site, then the purpose of accessibility will reach to the customer directly. Use different types of text and tags to make the search engine optimization a successful optimization.

Nowadays, optimization accessibility becomes the important factor in the improvement of the technology. Every one can easily use the web content by following the accessibility guidelines. Informative guidelines and web designs will ensures the improvement of the web site. The techniques and accessibility in Search engine optimization make separation for the content and presentation. The web content accessibility guidelines will ensures that the user will be benefited by the accessibility improvements. Ensure that the optimization performed is correct and then continue the accessibility.

In search engine optimization, web accessibility provides the efficient way to increase the ranking of the web site. To access the web some techniques and methods can be used to increase the revenue. The term accessibility is more frequently used in web site design. It is a means through which the optimizations reach directly to the viewers. In Accessibility it is also that the concept, guidelines and information will directly reach the web searchers. Accessibility can be done in several ways and with wide knowledge and experience an optimizer can create an effective website.

The main purpose of web accessibility is to ensure that the web content will easily reach to the users after making some accessibility in the web. Web accessibility is mainly done to provide ultimate satisfaction to the web searchers with lots of content and other privileges. The optimizer will gain knowledge and experience when he performs more number of optimization in the site. When the optimizer possess proper knowledge and experience in search engine optimization, it is easy to attain ranking in the web for the optimization. In the search engine optimization, more guidelines can be used to access the site in a competitive manner.

Optimization accessibility can be made in different ways. When people engage in the process of web accessibility, they come to know about the different concepts involved in this process. Web accessibility is not the difficult process. A person having knowledge in internet can easily access the web. Accessibility is performed to make the web content accessible to many people without any constraints. The main purpose of accessing the website is to provide easy access to the users without any mistakes. When the search engine optimization is done efficiently and effectively, then the website will surely attain his top position. To satisfy the potential users, search engine optimization is made.

Autor: ron.seocopywriter@gmail.com

Ron written many articles for India Seo. He written articles likes India Seo Company and Search Engine Optimization . For more information about Seo Company visit Seo Consulting. Contact him at ron.seocopywriter@gmail.com

Added: March 26, 2007
Source: http://articlebin.com/view-Effective Accessibility in ~.html

What to look for in an SEO company

If you are launching a website or have an existing website that is sorely lacking traffic, then it is probably time for you to start thinking about search engine optimisation (SEO). Quite simply, you have two options available to you: you can conduct your own SEO, provided you have acquired the requisite knowledge, skills, and resources, or you can simply find a SEO company to do it for you. But beware!

Now, I am not going to go into the ins and outs of the search engine optimisation process, but rather offer you some straightforward advice for selecting that ideal SEO company - because some are vastly better than others. And we don"t want you to get ripped off. You should expect the following from your SEO expert:

Holistic Service
The practice of SEO has changed over the years, with the advent of search engines adopting complex algorithms to crawl, index, rank and positions web pages. In the past, adding keywords to your meta-tags and submitting your website to search engines was enough to get your site ranked. Now, a holistic approach is required that provides adequate on-page and off-page SEO techniques. In plain English, ensure that your SEO company offers:

Research & Analysis (Target Market & Competitors)
Search Engine Strategy
Web Copywriting
W3C Compliant Web Development
Optimisation of Meta Keywords & Descriptions, Titles, Headings, Image Tags and Hyperlinks
Link Submissions to Directories and Authority Websites
Article & Press Release Submissions
Blog Submissions
Social Media Interaction in Forums and Social Networks
Regular Ranking Reports (Weekly is Preferable)


Measurability
Key to any marketing success is measurability. It is very important to measure how effective your marketing endeavors are to avoid wasting time and money of ineffective methods and to measure the overall returns on successful ones. Measurability allows you to gauge performance - how much closer are you to achieving your initial objectives. Within the field of SEO, measurability relates to how your rankings have improved, how much more traffic is being directed to your website via search engines, and how many more enquiries or sales you are making as a result of this. Ensure that your SEO company can send you weekly reports outlining the status of your rankings, including how much they have increased from the previous report. Top SEO companies use automated software that can generate results from all the significant search engines out there. Ask your SEO company how they track your results.

Finesse
Professionalism in SEO relates to both the efficacy but also the presentation of the work. An unprofessional SEO company will pollute your website with spam and unreadable on-page content with which to trick search engines into indexing your site and rank you higher. Unfortunately, once visitors arrive at your website from search engines, if the presentation is bad and the content is unreadable, then they will likely click the back button and find another website. Finesse is important. Ensure that your SEO company employs a qualified and experienced SEO copywriter to edit your website copy. This will ensure that search engines will crawl, index, and rank your site correctly, but also motivate customers to buy or enquire about your products and services.

Experience
When choosing an SEO company, ensure that they have more than 5 years direct or related experience in the industry. It is important to invest in experts. But everyone will claim to be one. So ask for case studies and references of successful clients. Ask to contact their past clients and chat to them about their SEO successes. If they have a good record of accomplishment, then you can feel confident in the fact that they know what they are doing.

Additional Factors
Before committing to a proposal, ensure that clear milestones, contingencies, and levels of accountability have been established. Ask your SEO company what will happen if they do not deliver. If deliverables are not met, some SEO companies will deliver free service until this achieved - negotiate such contingencies. You will thank yourself down the line. Another important factor is transparency. It is vital that you know what you are paying for. Your SEO company must explain to you exactly how the process is to work, and encourage a transparent relationship. Always get competitive quotes - this will help you attain whether you are getting ripped off.




Beware of the following:
Unquantified guarantees - Do not accept a guarantee that is not quantified, for example, if they say that 5 terms will achieve first page rankings, then there must be some incentive if this benchmark is not reached - i.e. free service for 6 months.
A reluctance to describe clearly, what there methods are.
Limited offers - such as where there is no copywriting.

Stay tuned for more articles on how to choose your ideal SEO Company.

Autor: toni Coetzee

Toni Coetzee works for International SEO Company, MVI Search. Their websites, http://www.mvisearch.co.za and http://www.mvisearch.com, offer some insightful info on the topic of SEO.

Added: March 22, 2007
Source: http://articlebin.com/view-What to look for in an SEO ~.html

The Deadly Myth about Search Engine Optimization and Google

By Alex Roderick

In the present time, we are so obsessed with Search Engine Optimization and Google Page Rank that many of the webmasters tend to think that SEO and Top Positions in Google would lead them to a hidden treasure and would immediately result in Tens of Thousands of dollars of business flowing into their bank.

They are wrong, Top Rankings wouldn’t be your best bet always, I’ve seen websites in Top Positions in Google for the worlds most competitive keywords, sustaining there for a considerable time and then eventually, falling down, changed their business methodology, or changing their business plans altogether.

Apologies for my Grammatical Errors, but I’m only a techie trying to share my experience but not a Web Copywriter or a linguistic.

I wouldn’t name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords “web design company” and “web designing company” If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, it’s fun to play with.

This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive, but suddenly one fine day I saw their business methodology totally changed, they were now selling an online casino package and have shut down their web design operations and kept them on a low profile (at least on their website it seems that way). After a month their rankings fell and they were virtually non existent on that keyword term, but of course they are on prominent position for their targeted keywords now once again, but the keywords are different obviously.

So why did they do that, If they were willing to foray into a different field, why did they leave their existent business, I would think because their existent business was not very profitable so they decided to shut it down and do something which is more worthwhile for them to do.

So, Top Rankings do not guarantee Mind Blowing Profits, If your Industry is over saturated, then you can’t count on Top Rankings for a pool of money flowing in to your business.

The idea is that Webmasters should not keep trying to compete on competitive keywords and spend all their valuable time and resources there, Top Rankings could help your business grow but it’s not the only way where you can grow your business, I was able to get top rankings on keywords “web design company” in Yahoo & MSN, so did it help my business?? The answer is – Not Much. Much of the Business (90% of it), I’m generating is from direct marketing, emailing and other traffic building activities. This is not good considering that 40% of Search Traffic comes from Yahoo & MSN, 50% from Google, and 10% from other search engines, so where did I go wrong. The answer is no where, I didn’t do anything wrong, It’s a fact that only 10-20% of your customers come from Search Engines by searching your most optimized keywords even if you are on Top 10 Positions on them. Of course if you solely don’t rely on Search Engines for your Business.

Opt in E-Mail Marketing is the cheapest media to grow your business, Currently I’m getting 150-200 inquiries from customers interested in my products and services, out of which only 5% of these inquires are coming from Yahoo & MSN Searches, so if I somehow manage to get top positions on my favorite keywords on Google also, would my inquiries increase considerably? I doubt that, it would surely help, but it’s not worth the sleep less nights I was devoting earlier for SEO.

I would now rather create a great looking website, launch brilliant products, develop more and more stuff in Flash, of course if it’s user friendly to my visitors and loads quickly, develop better advertising channels and wouldn’t care a damn about Search Engine Rankings, It would be better if I concentrate to convert my traffic better than creating textual ordinary looking pages for Search Engines or pray for Google’s Mercy on my website and awake countless nights for it, at least I learned the Lesson Quick.

The Lesson learned by me is to concentrate more on bringing visitors to your site and converting them well by giving them a sense of personal touch and value rather then only try and compete on Google Rankings and Page Rank.

Give them stuff for free, which is useful for them, provide them resources which are lying with you on your website for free, create a nice looking website, which interacts with your clients well, show your skills and the customers would love you, Merely getting a Top Ranking in Google and a Page Rank 7 won’t do wonders.

I have seen Page Rank 7 websites getting less than 50 visitors per day and Page Rank 4 Websites getting more than 500 visitors per day, So if you concentrate only giving your customers a value, it will automatically allow people to talk about you and give you your desired position, if you create a new site, provide valuable services, links will automatically flock to you and so do the visitors by word of mouth. It’s better to create a valuable site for your visitors then compete for the Page Rank 7.

Websites like Paypal.com, myspace.com, cnn.com, orkut.com etc didn’t have to spend very heavily on Search Engine optimization, where they did spend was on advertisements, pay per click, News and convert their customers well by providing exceptionally valuable and unique services, which lead to natural link building.

I doubt any link Building or SEO company would have built the 363, 000 links to paypal.com, or Yahoo would have hired 50 Search Engine Professionals to build their mammoth 1,990,000 links.

These companies concentrated on bringing more visitors to their site from every known channel and making them stick to their business rather than compete for Page Rank and top positions on a given keyword and they succeeded well.

While many sites which achieved Page Rank 7, by only competing for keyword position fail in the end, since they didn’t have an alternate sustainable business model or were not able to get their customers to buy their products.

One more myth that many people have is that if a given keyword is getting X amount of searches a month on Overture, they would perhaps receive the same amount of visitors on ther site too if they succeed in getting top rankings. That’s a myth.

For an example, my website is ranking No. 8 most of the times for the keyword “web design company” on Yahoo Search, According to Overture Keyword research tool the monthly searches done on this keyword are 13,000 for the month of January, 2007.

But according to my Webalizer stats, I’m getting not more than 100-120 visits per month from the given keyword, which is far less compared to the total number of visitors coming on my site ever month which is currently around 9000.

This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive.

I wouldn’t be concluding anything here, since it’s up to the readers to decide how they want to perceive and act upon my experience, However I welcome everyone reading this article to contact me anytime if they think I’m not correct on some facts, or if they wish to clarify their doubts, Please feel free to contact me my clicking the below link and filling the feedback form on my website.

I would be more than happy to assist you.

The Author is the owner of a web site design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.

Article Source: http://EzineArticles.com/?expert=Alex_Roderick