I have recently tested the alleged "sandbox" theory on a number of sites and at every hurdle the sandbox theory failed.
In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly "sandboxed" the site. However, four months later, the site is on the first page of Google's search results for a highly competitive search term.
The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.
Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google. Getting a site's on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.
Google's search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.
Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted. Google's also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.
1 comment:
Hey. The google sandbox is a myth. We just tested it with a website we launched. Basically, SEO's use it as a scapegoat, and the industry is filled with idiots, who use it as a excuse for being incompetent. [bitter]
We published our findings here:
Google Sandbox Myth
Let me know if my blog post is incomplete or you want more details
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