One of the most important aspects of search engine optimization is relevant content and the management of that content on your website. Your website should include up to date information about your services, industry or products. Continual updates should be a part of your weekly or monthly website maintenance process. Areas that can provide strong content to your site are industry related news, online newsletters and text that shows you as an authority in your field.
A content management system allows the website owner to post the latest news and information about their company on the website. The site owner can log into an administrative area of the website and post news updates and archive older postings for retrieval and reading by the website visitor from any computer in the world that has Internet access.
Be careful when selecting a CMS. Choose one that is easy to use, employs a unique URL naming convention, and is search engine friendly and easy on the budget. Choose one that allows you to set your page titles, Meta descriptions and Meta keywords. A good CMS should employ a unique naming convention in the URL that actually means something to the search engine spider. You can download a free CMS from other sources, but if you are looking for an advantage to the thousands of other pages on the web that look like this... http://www.somedomain.com/index.php?option=com_content&task=category§ionid=4&id=16&Itemid=27 Then make sure you do your homework.
A fast growing segment on the web is the RSS feed and the ability to use RSS feeds (with the authors permission) to supplement the content on your website. Typical web based RSS aggregators simply allow you to publish a headline and a link from your chosen feed. This provides you with very little fresh content on your site and gives visitors no potential reasons to return. This also offers very little value to search engine optimization efforts. Some rss aggregators take information from the feeds you choose and generates SEO friendly html pages for each item in the feed. This quickly turns a 10 page website into a much larger, more robust site complete with relevant content that continually grows.
When selecting tools to develop your seo friendly dynamic website, pay attention to the options offered and how they may impact your site. Several tools are available, but only a hand full are worth their salt.
| Jeff Phillips is the Founder and President of CAD Enterprises LLC. CAD Website Design is a full service web design company dedicated to creating user friendly websites that reinforce branding, increase site traffic and strengthen customer loyalty. CAD Website Design provides sophisticated database design and programming that enables dynamic content generation and database integration using PHP Programming and MySQL. By providing simple to use back end management areas, CAD Website Design empowers you to manage your content and edit information with the simple click of a button. |
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